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November 2010

Hair salon owners recommend playing music


95% of hairdressers agreed that music made their salon more welcoming or exciting

Nov 2010

The latest piece of research published by MusicWorks, has revealed that 84% of hairdressers would recommend that other salons play music to improve productivity and boost staff morale.

The study, carried out in September 2010, commissioned by MusicWorks and conducted by EMR, also revealed that 72% of salon owners felt that if their salon stopped playing music, its atmosphere would be less welcoming.

The study also revealed that in salons that played music:

95% of hairdressers agreed that music made their salon more welcoming or exciting

93% agreed that it put staff in a happier mood

88% agreed that it created an ideal hairdressing environment

For more details, please visit www.musicworksforyou.com.

Russell Hart, spokesperson at MusicWorks said: “In a competitive industry, many salon owners differentiate themselves through the image of their salons and the ambience. Our research shows that music has a valuable role to play, both in enhancing the atmosphere for customers and having a positive effect on staff morale and profits.”