Unique Product for Balding Men

May 2008

Dynamic Media Holdings, Inc. -- We are proud to announce and introduce SUN & STYLE hair and scalp spray.

We have developed an exciting new hairstyle and sunscreen product that will be uniquely marketed to men who have male pattern baldness, thin or thinning hair. SUN & STYLE is the only sunblock hair and scalp product to be marketed directly to men with thinning hair.

Our unique product, with SPF 15 sunblock and UVA and UVA broad spectrum sun protection, when applied, will allow you to style your hair and leave it completely natural looking and manageable and still protect your scalp from the sun's harmful rays.

Other sunscreen products, when sprayed on the hair, will make hair oily, gooey, unmanageable or rock hard.

We are confident that this marketing and advertising strategy will make SUN & STYLE stand out, fill a huge market void and create a unique and successful new product that will appeal to millions of men.

Most often, men with thinning hair have too much exposure to the sun and they often burn their scalp. This is dangerous and can lead to skin cancer and other potential serious medical problems. Other than wearing a hat, which many men prefer not to do, there is no viable alternative since men with thinning hair are very self-conscious about their appearance.

Our new hair product, SUN & STYLE with SPF 15, which will be launched under the new banner Island Cool Products, will address both scalp protection and physical appearance and will appeal to a vast number of male consumers.

Just spray SUN & STYLE on your hair, comb and style, or leave as is. Your scalp is protected from the sun and your hair looks styled and natural. SUN & STYLE will be sold in a two ounce spray pump bottle.

Male pattern hair loss is the most common form of hair loss, representing close to 94% of all hair loss in men. And about half of all men experience this common hair loss by age 50.

If you are a man between the ages of about 20 to 50 and you start to lose hair, then the chances are 95 percent certain that you are experiencing male pattern baldness.

As the term suggests, male pattern baldness follows a typical sequence or pattern. Hair loss can start in different areas but is usually at the temples and/or on the crown of the head. Initial thinning of hair progresses over a number of years and may lead to total baldness but more typically loss of hair over the top surface of the head.

By age 35, two-thirds of American men will have some degree of appreciable hair loss and by age 50 approximately 84% of men have significantly thinning hair. About 26% of men who suffer from male pattern baldness begin the painful process before they reach the age of 21.

About Dynamic Media Holdings, Inc.

Dynamic Media Holdings, Inc. will continue to aggressively expand as it plans to introduce several new products to the marketplace. In addition to it publishing, graphics, advertising and web development divisions, the company is executing a strategy of using its core magazine products to springboard and launch a diverse array of ancillary products thereby maximizing its product branding and potential.

"It is a very exciting time and opportunity," CEO Bruce Schoengood states. "We plan to initiate a comprehensive strategy to the marketplace launching cutting-edge websites with a strong online presence as well as penetrating the traditional brick and mortar sectors and avenues." Visit www.dymholdings.com for more information.