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September 2006

Northern California Stylists Use Hair Extensions to Combat Hair Loss in Clients With Cancer


Goddess Beauty, LLC, a female-owned Bay Area company, has developed a new method of hair extension application that allows women with medical conditions like cancer to get out of wigs and into a secure, non-damaging, natural look.

The system, designed by Sheila Matechuk, celebrity hair extensionist, is invisible, involves no glue, clips or nets, and allows women to shower, swim, and do every other activity they would normally do -- without the fear of a wig coming off or the irritation of clips. "I came up with this concept out of necessity for my clientele," claims Matechuk.

"With over 700 hair extension clients, I kept running into women with hair that was too short for extensions due to chemo regrowth on top, which is the exact spot you cannot effectively place hair extensions without them showing."

Matechuk began to research the market and speak to dermatologists and found that other than wigs, pills, potions or dicey surgeries, there isn't a lot out there for the over 80 million women in the U.S. who are suffering from hair loss due to cancer, alopecia, thyroid disorders or genetic hair loss.

With Breast Cancer Awareness month coming up in October, the company hopes to introduce the system to the many thousands of women recovering from chemotherapy, and looking to get out of wigs, and back into long hair as soon as possible without waiting the traditional 2-5 years.

The Goddess Hair Integration System(TM) uses premium quality cuticle human hair matched exactly to the client's own, takes an afternoon for a qualified hair extensionist to apply, and is a fraction of the cost of major hair replacement methods.

"We are excited to have come up with the Goddess Integration System. In support of our clients and their journeys, we also donate 10% of each hair integration appointment to the hair loss associated charity of our clients' choice."

For more Information please visit: www.goddessextensions.com/integrate.html .