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February 2006

Empress Hair Care Offers Solution to Hair Loss for African-American Women

February 2006

African-American women are losing their hair at an alarming rate. Research indicates that an estimated 15 to 19 percent of all African-American women in the United States -- more than 36.6 million women -- have a history of hair loss, and more than half are concerned with thinning hair and/or hair loss. Finally, there is a solution to the problem!

In an answer to the age-old question of how to stop and reverse hair loss, Dallas-based Empress Hair Care has developed an innovative line of products specifically formulated for the African-American woman to combat hair loss and promote growth.

The new line is called Re-Gro. "At Empress, we produce serious products that address the serious hair care needs for the black woman," states Mark Greenberg, president of Empress Hair Care.

The Re-Gro system of products contains the Re-Gro solution, scalp moisturizer and moisturizing lotion is the first line of defense against the effects of hair loss, which can affect women of all ages.

Along with contributing hereditary factors, there are many forms of hair loss, the most common of which are traction alopecia and androgenic alopecia, both can be associated with the use of certain products and styling techniques.

Several new products in the Re-Gro system are scheduled to launch in 2006.

Empress Re-Gro® is a daily regimen designed to help regrow thinning hair for African-American Women. The Re-Gro® solution contains the only FDA approved topical ingredient that has been clinically tested and proven to regrow hair. The Re-Gro Starter Kit contains a 30-day supply of the Re-Gro solution, which has given thousands of women the gift of new hair growth.

In addition, a trial size Scalp Moisturizer has been included that will prepare the scalp for new hair growth along with Hair Moisturizing Lotion for stronger and healthier looking hair.

"The Re-Gro product line tackles the hair loss and hair-thinning problem that affects many black women. Whether by family history, chemicals or damaging hairstyles, hair loss is a major problem.

Our Re-Gro solution works. Give the daily regimen just 90 days and if the customer is not 100% satisfied we will refund their purchase. We stand behind our products," states Greenberg.