Natrol Launches Two New Beauty Supplements for Women

Natrol Esselence Classics Hair is a revolutionary hair-energizing nutraceutical that helps combat age-related hair-loss

July 2010

Most dermatologists would agree that premature skin aging can result from sun over-exposure, poor antioxidant intake, and excess free-radical production. Additionally, regarding hair health, about 20 million U.S. women experience premature hair-loss and hair-thinning‡.

Natrol, Inc., a premier marketer, manufacturer, and distributor of nationally branded nutritional products, now offers two new beauty nutraceuticals that help provide anti-aging skin and hair support for women -- one dietary supplement helps optimize skin radiance via antioxidant protection for the skin, and another helps maximize follicular growth for hair.†

Natrol® Esselence Classics™ Hair is a revolutionary hair-energizing nutraceutical that helps combat age-related hair-loss, and helps reduce hormone-driven hair thinning…the natural way. Designed to help promote hair health, re-growth, thickness, and youthfulness, this dietary supplement contains a powerful blend of herbs, such as He Shou Wu and Horsetail Extract, along with vital “co-factor” nutrients such as B Vitamins, Biotin, and more. Average U.S. SRP is $9.99 for a 50-count bottle of tablets.†

Natrol® Esselence Classics™ Skin has powerful antioxidants that help provide anti-aging skin support**, with Biotin and Lutein*** to help restore skin balance by promoting skin elasticity and hydration. This dietary supplement also contains FloraGLO®, Resveratrol, and green tea, as well as Vitamin C which supports the production of collagen, the skin’s strengthening agent that provides a firm, taut look. Average U.S. SRP is $11.99 for a 30-count bottle of capsules.†

Both natural supplements are formulated with anti-aging factors* to help promote a youthful appearance naturally and safely, and are available at U.S. Walgreens and other retailers nationwide, as well as from Natrol.com and other online retailers.†

“As a company committed to consumers, technology, and nutrition, Natrol continues to celebrate its 30th anniversary in 2010 by introducing unique new products such as Natrol® Esselence Classics™ Skin, and Natrol® Esselence Classics™ Hair,” says Al Baumeler, Natrol’s Senior Vice President of Marketing.

Natrol kicked off its 30-year anniversary in January by re-launching its website at www.Natrol.com, to communicate the company’s commitment to consumer health, and to provide a website that helps educate visitors on the benefits associated with dietary supplements.

The new Natrol.com website includes several unique and user-friendly features for consumer health education and nutritional information.

This year, Natrol is also launching new online initiatives on Facebook, Twitter, and YouTube; the company will also be offering promotions, and events for charity, consumers, employees, retailers and the industry, media and celebrities, and the community. Details regarding Natrol 30th anniversary activities and events will be announced throughout the year.

Natrol products are available in health food stores, drug and grocery stores, mass-market retailers, Natrol.com, and other online retailers. More information is available at www.Natrol.com, or by calling 1-800-2-NATROL (1-800-262-8765), or emailing Customer-Service@Natrol.com.

About Natrol

Natrol, Inc., headquartered in Chatsworth, CA, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.

Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol’s portfolio of brands includes: Natrol®, MRI, Prolab®, Laci Le Beau®, NuHair®, Shen Min®, Promensil®, and Trinovin®. The company also manufactures supplements for its own brands and on behalf of third parties.

Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and its UK subsidiary.

Consumer needs are central to Natrol’s focus. The company pledges to deliver nutritional products with uncompromised service, quality, and innovation through the best that science, nature, and technology can offer. For more information, call 1-800-2-NATROL (1-800-262-8765) or visit www.Natrol.com.

All trademarks are the property of their respective owners.

*Preliminary clinical evidence suggests ingredients in Esselence Classics hair formula helps reduce age-related hair loss.

**Emerging scientific research suggests the antioxidant nutrients vitamin C, green tea, resveratrol, and lutein may help reduce cellular and/or skin aging.

***Lutein has been clinically shown to help protect the skin against damaging free radicals, and promote skin hydration and elasticity.

‡Source: Janowiak JJ, Ham C. A Practitioner's Guide to Hair Loss Part 1—History, Biology, Genetics, Prevention, Conventional Treatments, and Herbals. Alternative and Complementary Therapies. June 2004, 10(3): 135-143. No PMID Available.

†These statements have not been evaluated by the Food and Drug Administration. Products not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare professional prior to use if you have or suspect a medical condition, are taking prescription drugs, or are pregnant or lactating.

Source