Jenson Button becomes Head & Shoulders Ambassador

World Champion Jenson Button is Head and Shoulders above the rest.

June 2010

Head & Shoulders Ambassador and Formula 1 World Champion, Jenson Button, shares his tips on how he goes from track to tux.

The film also includes tips from Button’s personal trainer, Mike Collier and Head & Shoulders hair stylist, Peter Lux.

 

 

To view the film go to: www.youtube.com/user/tracktotux


 

 

 

Procter & Gamble has revealed Formula One World Champion Jenson Button as the brand ambassador for Head & Shoulders

The Vodafone McLaren Mercedes driver will be used to encourage more men to use the Procter & Gamble brand, which is the UK's number one selling shampoo.

The Somerset-born racing driver said he has used the product for years and it is an essential part of his grooming regime.

He will appear in future advertising campaigns for the brand but marketing plans are still being decided.

James Nunn, head&shoulders brand communications manager, said: "Head & Shoulders is the number one selling shampoo in the UK so it seemed natural to team up with Jenson as he is a style icon that the everyday man on the street can relate to. British men aspire to him as he has a natural, relaxed approach to grooming which is exactly what head&shoulders is all about."

A spokesman for the hair-care brand said that it was not in the position to announce marketing plans with regards to Button being used as brand ambassador.

In the 12 months to October 2009, Head & Shoulders witnessed a 2% increase in sales to £47.3m.

P&G Beauty & Grooming business also owns male grooming brands including Gillette, Shockwaves and Wash n Go.

It recently launched P&GGrooming.com, (www.pggrooming.com) a dedicated “digital influencer site” to provide information on its male grooming brands.