Inter/Media Entertainment Secures Bruce Boxleitner for National TV Campaign for Toppik Hair Solution

Inter/Media Entertainment™ has signed veteran TV actor Bruce Boxleitner for a new national advertising campaign for Toppik Hair Building Fibers --"Hollywood's best kept secret" –which instantly eliminates the appearance of hair loss and thinning.

Inter/Media Entertainment™ is a leader in celebrity dealmaking, securing celebrity endorsers and celebrity brand representatives for advertisers.

In the Toppik spots, created by Inter/Media Advertising®, Boxleitner is seen evading rain, wind and explosions on the film set, while his hair continues to look lustrous and thick.

Toppik is made of natural Keratin protein. Toppik fibers statically cling to your hair, making it look fuller and thicker instantly. Toppik Hair Building Fibers are also used extensively in movies and TV.

The product currently has a base of more than three million customers worldwide. Toppik is just one of a suite of products offered by Santa Monica, CA-based Spencer Forrest , Inc.

Spencer Forrest Chief Executive Officer Mark Kress noted that the company sought out Inter/Media because of the its track record in securing celebrity spokespeople for brand-building, direct response campaigns, including most recently Larry King , William Devane , Joan Lunden , Joe Theismann and NFL Super Bowl Coach Jimmy Johnson .

Boxleitner's selection was the result of the extensive relationships that Inter/Media Entertainment's senior executives maintain with key entertainment managers, agents and entertainment lawyers. Boxleitner, whose TV career has spanned nearly 40 years, has most recently starred on Tron: Uprising and GCB. Seen frequently in guest starring roles on the small screen, he made an early splash with such TV fare as Scarecrow and Mrs. King, Babylon 5 and How the West Was Won.

Boxleitner had long been familiar with Toppik, both personally and professionally. He was first introduced to the product years ago, when his hair and makeup artist on set began using it to thicken the appearance of his hair. As a result of that success, he adapted it for personal usage when making appearances and in social settings. He has been a loyal Toppik enthusiast for more than 10 years.

" Bruce Boxleitner has strong recognition with our core users," said Kress. "Inter/Media Entertainment successfully found a highly regarded TV star who people trust and admire and—through the added resources of the other Inter/Media companies--built a campaign around him that is entertaining, compelling and effective."

Inter/Media Entertainment™ is one of the 12 Inter/Media Group of Companies®. The agency, whose flagship is Inter/Media Advertising®, will also steward the media buying for the Toppik campaign. The 60-second and two-minute spots will appear on national cable, syndication and on Inter/Media's proprietary unwired CPM Network that reaches 80 million households.

"Bruce's genuine appreciation for Toppik is evident in the spot. He continues a tradition we are building at Inter/Media for celebrities who are more than just spokespeople; they are great partners for the advertisers they are paired with," says Robert Yallen , CEO of the Inter/Media Group of Companies.

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