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April 2007

Hair loss a thing of the past with Wella System Professional Energy Line

April 2007

Wella Professionals, the world's leading hair care expert, has enhanced its System Professional (SP) Energy Line range of hair care products, which reduces genetic and temporary hair loss by up to 37 per cent.

Hair loss is probably the one thing that causes both men and woman more anxiety than anything else in their lives. A receding hairline or the arrival of a bald patch can have a dramatic effect on one's confidence and self-image.

Yet in the world we live in today - a world of stress, climate change and a bad diet to name a few, unfortunately means hair loss is becoming a common problem.

Wella's SP Energy Line, part of the System Professional hair care range has been scientifically developed. Based on intensive hair and scalp analysis, it allows for a comprehensive, tailored and flexible hair care system that combines everyday products and intensive treatments to refresh and maintain the natural beauty of your hair.

"It is scientifically proven that the appearance of a fuller head of hair can be achieved by keeping it clean and strong. Using products in Wella's SP Energy Line does just this, by using and enhancing the hair's natural strengths," explains Maya Stanley of Wella Professionals.

The SP Energy Shampoo 1.5 gently cleanses and complements the treatment of hair loss to regulate moisture content and add vitality, body and shine.

Whilst the SP Energy Serum 3.5 provides intensive treatment for genetic and temporary hair loss to stimulate the circulation and increase the supply of nutrients to the hair. Hair is energised from the inside out. Selected natural ingredients and sophisticated textures give an outstanding result either at Hair Loss, or in the salon.

"In addition the SP Energy line also contains active ingredients such as caffeine, biotin and lauric acid that stimulates the circulation as well as strengthens and extends the life cycle of the hair," Stanley adds.

The range includes SP Energy Shampoo 1.5 and SP Energy Serum 3.5, for daytime use.  SP Elixir 3.5 makes the hair shine at night and like all SP makes the hair healthier and thicker, by increasing the size of the diameter of the hair. 

The entire range comes in an attractive light green packaging and is available from selected salons across the GCC region.