Dr. Larry Shapiro, Selects TransMedia Group to Spearhead National Publicity Campaign

Dr. Shapiro's all-new, specially formulated 4-step hair care system and companion book are now available at Whole Foods and online nationally

Sept 2010

Dr. Larry Shapiro, the Southeast's most famous hair restoration specialist, is well-known not only from his catchy TV and radio commercials, but for the remarkable scope of his practice, having personally performed over 11,000 hair transplant procedures over the past 20 years.

He has retained TransMedia Group to publicize his revolutionary, all-new 4-step hair care system, Dr. Shapiro's Help Hair (www.helphair.com), and to position him as the national authority on hair loss and what to do about it.

"We're ready to aggressively spread the news about Dr. Shapiro's ground-breaking hair care system and to educate consumers nationwide that hair loss is not inevitable," said TransMedia CEO Tom Madden (www.transmediagroup.com). TransMedia will also promote Dr. Shapiro's new book, FIGHT HAIR LOSS AND WIN, in its national campaign.

"Our campaign will show how Dr. Shapiro's Help Hair system is the most comprehensive, all-natural, vitamin-rich way to help people achieve real hair recovery. His system contains hormone-free whey concentrate fortified with minerals and amino acids specifically to help hair (and nails)," he added.

According to TransMedia's Senior VP, Kim Morgan, "Our publicity will focus on the many success stories and personal testimonials from the people who have already used Dr. Shapiro's Help Hair system with great success.

This includes men and women of all ages who experienced thinning hair and hair loss from a variety of reasons including genetics, pregnancy, diet, weight-loss products, overuse of harsh styling products, lifestyle factors and more.

Dr. Shapiro's 4-step system and book offer an unprecedented program based on his experience having helped more than 11,000 hair transplant patients and over 35,000 dermatology patients over the last 20 years."

"We selected TransMedia because of its track record in drawing national media attention to innovative health and medical products," says Dr. Shapiro. TransMedia will bring my simple steps to restore healthy hair to last a lifetime to the masses."

"The millions of Americans who struggle with thinning hair and hair loss now have access to a system now available anywhere else in the world, that truly works making hair thicker, fuller, stronger and healthier," adds Morgan.

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