British men fear going grey more than going bald, research claims

British men are more worried about going grey than going bald, a survey has claimed.

July 2010

One in two British men questioned for the poll said they were unhappy about going grey. From the age of 45 their preoccupation with getting grey hairs increases rapidly.

Forty per cent of men worry about hair loss or thinning hair.

The fifth major worry relates to having yellow teeth (30 per cent), according to the survey by consumer analysts Mintel.

Researchers say that, from the age of 45, men increasingly become more unhappy about their personal appearance.

Twenty-six per cent of men in the 45 to 54 age group said there were four aspects of their appearance that concerned them. This compares with an average of just over one in ten men 1(13 per cent) overall.

Altogether 2,000 men were questioned for the study.

Vivienne Rudd, Mintel's head of beauty research, said: "Although grey hair is traditionally seen as a mark of distinction in men, the reality is many men are unhappy with their newfound gravitas.

"The physical changes associated with aging can act as a catalyst to mid-life crisis.

"Our research has discovered that men become less content with their appearance after the age of 45."

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